Scoring
Focus on Tool Usage and Execution/Implementation:
Mechanics – 35%
- Site Setup & Configuration
- Use of conversion rate best practices
- SEO on key pages
- Google Analytics Implementation
Overall Idea – 25%
- Scope & how idea integrates into the online marketplace
- Long-term success/online traffic potential
Marketing – 25%
- Answers to the marketing questionnaire
- Appropriate social media integration
Appearance – 15%
- Usability
- Visual Impact
- Professional Design
Bonus – 10%
- Marketing and promotion already implemented
- Real web traffic to site
- Real revenue generated
Marketing Questionnaire
Submission to be qualified for the competition requires this Marketing Questionnaire to be completed and emailed to info@crexendo.com prior to the competition deadline.
Download the Marketing Questionnaire by clicking here
The Judges
Olivia Sheng
Professor and Emma Eccles Jones Presidential Chair
Director, Global Knowledge Management Center
David Eccles School of Business
Rohit Aggarwal
Assistant Professor Department of Operations and Information Systems
David Eccles School of Business
Dan McDonald
Professor Department of Operations and Information Systems
David Eccles School of Business
Crexendo SEO & Web Developer Team