Scoring


Focus on Tool Usage and Execution/Implementation:


Mechanics – 35%

  • Site Setup & Configuration
  • Use of conversion rate best practices
  • SEO on key pages
  • Google Analytics Implementation

Overall Idea – 25%

  • Scope & how idea integrates into the online marketplace
  • Long-term success/online traffic potential

Marketing – 25%

  • Answers to the marketing questionnaire
  • Appropriate social media integration

Appearance – 15%

  • Usability
  • Visual Impact
  • Professional Design

Bonus – 10%

  • Marketing and promotion already implemented
  • Real web traffic to site
  • Real revenue generated


Marketing Questionnaire

Submission to be qualified for the competition requires this Marketing Questionnaire to be completed and emailed to info@crexendo.com prior to the competition deadline.
Download the Marketing Questionnaire by clicking here



The Judges


Olivia Sheng
Professor and Emma Eccles Jones Presidential Chair
Director, Global Knowledge Management Center
David Eccles School of Business

Rohit Aggarwal
Assistant Professor Department of Operations and Information Systems
David Eccles School of Business

Dan McDonald
Professor Department of Operations and Information Systems
David Eccles School of Business

Crexendo SEO & Web Developer Team

College Pics